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Tatiana Shchelkanogova on September 07, 2016

The History of AdTech

From the simplest first web banner to personalized digital ads....

Logan Rivenes on August 29, 2016

Where is Your AdTech Ad Server Located?

The location of your ad server can affect the performance of your next advertising campaign....

Logan Rivenes on August 24, 2016

What is an AdTech Ad Server?

Advertising technology, or AdTech, makes the online advertising world go around. Targeting, delivery, analytics....

Hasham Haider on April 07, 2016

Are your AdTech Transit Costs Too High?

Real time bidding (RTB) is an online advertising technology which allows advertisers and publishers to buy and sell ...

Hasham Haider on March 31, 2016

AdTech - Lowering Network Latency and Transit Costs

The AdTech Industry faces two challenges. ...